Mandi founded Babyology, Australia's largest digital publisher for parents. With a social media following of 1.2 million Facebook fans, Babyology knows how to reach their audience of 20-45 year old women.   

An entrepreneur who just happens to be a mum-of-three, Mandi launched the business alone in her living room in 2007 and built it into a publisher with a team of almost 25, mostly women who work remotely from their own homes and also in the Surry Hills, Sydney Headquarters.

Babyology was acquired late 2017 and at the time reached an audience of over 1M unique visitors a month and counting, with a Facebook reach of up to 5 million people per week!

Mandi is an expert on juggling work and family life and the pressures faced by working mums, the modern myth of “having it all” and the fine line that exists between maintaining a professional career and achieving job satisfaction while still finding flexibility to raise a family.

In 2016, Babyology was named as a finalist in the NSW Telstra Business Awards. 

Mandi was recently named one of Australia's Top 50 Female Entrepreneurs Under 40 and was included in the book 'Inspiring Rare Birds', which showcases inspiring women entrepreneurs in all fields.

Mandi has a Bachelor of Commerce degree from the University of NSW and spent eight years in marketing and public relations in the hotel industry in Australia and San Francisco. She moved into event management after returning to Australia from Silicon Valley, working on large-scale events for Microsoft, Intel and other IT companies before having her first child and starting Babyology on a budget of $5000 from the dining room table.

Mandi has always loved business and launched a cookie company at 23, a relocation business at 25 and then Babyology at 29, which was successfully acquired in 2017.

Mandi is currently involved in many mentoring programs around Australia including: 


Mentors Walks


Founder 10x Accelerator program UNSW